Lampenwelt modernises its ERP with collana diva in the cloud – for greater flexibility, scalability...
Growing online retailers are reaching a point where IT is decisive for growth. IT solutions for e-commerce combine ERP, shop software, multichannel integration, AI and cloud into one platform. Ordering, returns and marketplace integration all come together in one system.
We specialise in precisely these tasks. With over 150 e-commerce specialists in Flensburg and Hamburg, we support leading online retailers such as notebooksbilliger.de and Lampenwelt with solutions that are scalable, multichannel-capable and GDPR-compliant.
Six trillion US dollars. That's how much turnover global e-commerce now generates, around a fifth of global retail. If you want to scale in online retail, you need an IT infrastructure that grows with it, instead of chasing growth.
Generic shop software can't do this forever. At some point, it will collapse, often gradually. We know the point from DACH projects: between 500 and 2,000 Orders per day, manual maintenance, master data confusion and weakening performance become a brake on growth as soon as marketplaces, foreign markets and multichannel come into play.
Shop, ERP, WMS, PIM and CRM next to each other, not with each other. This results in double maintenance for e-commerce platforms. Many things are still done manually in returns and warehouses. That eats up time. Staff. Margin.
In addition, there is often no real-time view of inventories and supply chains, which makes strategic decisions unnecessarily difficult. Regulatory pressure is growing in parallel: GDPR, GoBD, European Accessibility Act, GPSR. Those who slip up here risk losing their market access.
Five problems that every growing e-commerce company will be working on in 2026:
Multichannel complexity across shop, marketplaces and shop at the same time
Friction losses in customer journeys and checkout processes
Flood of returns, in fashion and furniture sometimes exceeding the 50 per cent mark
Marketplace maintenance on Amazon, eBay & Co. with their own fee, listing and SLA rules
AI pressure that simultaneously impacts conversion, service and operations
Discover our solutions:
A modern e-commerce IT architecture rests on five pillars: ERP core, e-commerce front end, data integration, AI layer, cloud infrastructure. Only when all five are in place does the construction hold up even when marketplace complexity, order peaks and AI applications are all pushing on it at the same time.
Whether you are a local start-up or a leading international mail order company - our solutions can be customised to your requirements.
The award-winning ERP system for established retailers with high sales volumes. Shop, marketplaces, warehouse, logistics and finance in one place. Efficient, transparent and scalable.
The compact ERP solution for start-ups and growing e-commerce companies. All core processes in a modular cloud solution. Cost-efficient and ready to use.
The Omni-Pay platform for centralised management of all payment processes and payment providers - for the best conditions, maximum availability and full transparency.
collana shield automates your sanctions list check directly in MS Dynamics 365 BC. All data is checked daily against current EU sanctions lists and fully logged.
Automate your customer communication with ILAI. The intelligent voice and chat assistant understands natural language and answers enquiries reliably.
collana offers holistic data & analytics solutions that create transparency, optimise processes and enable strategic foresight.
A flexible, complete ERP solution for companies in any industry. Finance, purchasing, warehouse, projects and sales all come together in one system.
collana diva is the leading e-commerce ERP solution in the DACH region for retailers with high order volumes. Microsoft Dynamics 365 Business Central and runs cloud-native on Azure. collana diva was honoured as ERP system of the year in 2023 and 2024.
collana diva now is designed to be cloud-native and is suitable for SMBs and start-ups. Both share the same code base, the switch is seamless.
Configuration instead of customising marathons. Best practices from over twenty years of e-commerce experience are built right in. The implementation time is 8 to 12 weeks with diva now, at 9 to 12 months with diva (longer for special requirements). Larger ERP projects often take between several months and years, depending on their scope; according to BDO, SAP S/4HANA implementations typically take between 9 and 18 months. (Source)
Everything that modern commerce processes need, without complicated customised solutions:
Multichannel order management for centralised order management across different channels
Returns management for clear, efficient returns processes
Dispatch & purchasing for the smooth handling of operational processes
Subscription models for recurring orders and subscription offers
Price scales
Credit limits
EDI connections
Authorisation workflows
The foundation has also been laid for growth across national borders: Multi-currency capability, multilingualism and multi-client capability are natively integrated. This means that more complex business models can be mapped without having to rebuild every detail individually.
Over 100,000 orders per day, scalable concurrent user numbers, an SLA of 99.9 per cent uptime, end-to-end compliance with GDPR, GoBD, ISO 27001 and PCI DSS.
No wishful thinking. Productive reality for existing customers in the DACH region.
Since January 2023 Lamp world Shop, marketplaces and logistics via collana diva on the basis of Microsoft Dynamics 365 Business Central from a centralised system. The cloud migration ensures shorter order processing times, more stable stocks and a scalable e-commerce architecture. (Source)
PureNature / C2M COMMERCE GmbH has with collana diva now based on Microsoft Dynamics 365 Business Central introduced a scalable SaaS ERP solution. Despite a parallel logistics move and ongoing Shopware 5 operations, central e-commerce processes from order processing to logistics and customer service were mapped in an integrated manner. This is visible in reduced manual activities, more transparent processes and a stable ERP basis for further growth. (Source)
ILAI answers enquiries 24 hours a day, 7 days a week, in several languages. Routine cases are fully automated. Complex enquiries are neatly channelled to human agents.
Service costs go down noticeably, first-time resolution rate and satisfaction increase. Tickets that used to take hours are answered in minutes.
Product texts are automatically created, translated and SEO-optimised. Internal AI knowledge agents answer questions from contracts, documentation and tickets in seconds instead of having the team leaf through PDFs for hours.
Secure enterprise solutions on Microsoft Azure ensure that data does not leave your own tenant.
Behaviour-based product recommendations, dynamic pricing, predictive analytics for inventory and demand. It's never about AI for its own sake, but about higher conversion and lower inventory costs.
Automated redaction and anonymisation of contracts, invoices, HR documents, locally and without cloud constraints. Particularly relevant in B2B constellations with strict confidentiality requirements.
How well-known e-commerce companies simplify processes and create transparency with collana.
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Phase | ||
1. | Strategic consulting and analysis | As-is analysis of the system landscape, requirements workshop with specialist departments and IT, resulting in a prioritised roadmap. Quick wins are clearly separated from major strategic projects. |
2. | Implementation | Configuration, structured data migration, defined interfaces to shop, marketplaces, logistics and financial accounting. Go-live in 8 to 12 weeks with collana diva now, in 9 to 12 months with collana diva (longer for special requirements). |
3. | Operation, support and continuous optimisation | Managed services, training, change management. The platform grows with you instead of slowing you down. |
Industry fast-track instead of standard e-commerce software. collana diva has been developed for online retailers from the outset, not adapted. Time to market: significantly shorter than with classic open source software.
Microsoft excellence and AI expertise under one roof: ERP, AI and data analytics from a single source, without vendor hopping. One partner for selection, implementation and utilisation.
About 150 e-commerce professionals in Flensburg and Hamburg, DACH focus with Swiss heritage in regulated industries, six Microsoft Solutions Partner certifications in Business Applications, Data and AI, Digital and App Innovation, Infrastructure, Security and Modern Work.
E-commerce is one of our many areas of expertise. If you are responsible for wholesale, telecommunications or production at the same time, you will find complementary solutions from a single source.
Solution | Industry/category | Information on |
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collana intrade | Wholesale and multichannel retail | collana intrade addresses classic wholesale and foreign trade: multi-warehouse logic, drop shipping, B2B shop, EDI workflows, deep logistics connection. |
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Dynamics 365 F&SCM | Production and manufacturing | Microsoft Dynamics 365 Finance and Supply Chain Management for manufacturers with complex bill of materials, plant structures and a global supply chain. |
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Generative AI | Telecommunications and IT | Experience generative AI that works in the enterprise: secure and scalable solutions for chatbots, knowledge agents and automation based on Microsoft Azure. |
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IT solutions for e-commerce are integrated e-commerce platforms consisting of an ERP system, online shop software, marketplace integration, AI components and cloud solutions. They manage orders, stock levels, marketing, service and accounting in a standardised data model, replacing isolated solutions consisting of Shopware, Shopify, spreadsheets and individual modules.
For scaling online retailers in the mid-market and enterprise, Microsoft Dynamics 365 Business Central in combination with collana diva offers a strong balance of flexibility, scalability, implementation speed and cost control. However, which ERP solution is the best fit depends on order volume, integration requirements, internationalisation and the existing system landscape.
collana diva now goes live in 8 to 12 weeks, collana diva in 9 to 12 months. SAP S/4HANA projects usually take 9 to 18 months. The decisive factor is configuration instead of customising.
The total cost of ownership over five years is typically in the low to mid six-figure range for mid-market retailers. SaaS licence models reduce the initial investment compared to on-premise. Reliable figures are produced after a brief requirements analysis.
AI automates customer service with voice and chat assistants, sharpens product data, classifies returns, personalises recommendations and provides predictive analytics. The prerequisite is a clean database in the ERP, otherwise AI remains a marketing term.
Via API-first and headless commerce architectures, supplemented by middleware such as Tradebyte. Data flows in real time between the shop, ERP, PIM and CRM so that stock, prices and customer master data are identical everywhere.
Yes, Microsoft Azure operates data centres in the EU and offers full GDPR compliance with the EU Data Boundary Programme and Sovereign Cloud options. It also offers ISO 27001 and PCI DSS for payment transactions.
Amazon DE, AT and CH, eBay, Otto Market, Zalando, Kaufland and B2B marketplaces as standard. Other platforms are available via Tradebyte or own connectors.
collana diva now is aimed at start-ups and smaller online retailers. collana diva is suitable for mid-market retailers with several thousand orders per day. For enterprise requirements with a global supply chain, Microsoft Dynamics 365 Finance and Supply Chain Management is also used.
Industry expertise instead of generic Microsoft consulting, AI from day one instead of vague promises, ERP, AI and data analytics from a single source instead of vendor hopping. One partner for the entire selection, implementation and ongoing operation. Proven with references such as notebooksbilliger.de and Lampenwelt as well as six Microsoft Solutions Partner certifications.
Where does your IT architecture stand today and which scaling path is right for you? Arrange a non-binding strategy meeting or request a demo.
Response time less than 24 hours, dedicated contact person, clear next steps. Three ways into the dialogue:
Request a demo of collana diva or collana diva now
Direct contact with the e-commerce lead