Google Ads and Microsoft Bing Ads merged into one BI platform.
All KPIs at a glance. From CPC to conversion rate.
Reliable basis for decision-making thanks to centralised data analysis.
Industry
Music / e-commerce
Customer
jpc - Schallplatten-Versandhandelsgesellschaft mbH
Technology / Product
Power BI, data integration Google Ads & Microsoft Bing Ads
As an internationally successful music mail order company with millions of items in its range, jpc runs numerous campaigns via Google Ads and Microsoft Bing Ads.
In order to efficiently analyse the performance of marketing measures and better evaluate profitability, the data from both platforms should be merged and visualised in a central system.
One particular challenge was to prepare all relevant KPIs from various sources in a structured and data-secure manner.
The marketing dashboard was developed on the basis of Power BI developed. The Google Ads and Microsoft Bing Ads accounts were connected directly so that all important key figures, including clicks, impressions, cost per click (CPC) and conversion rates, can be updated regularly.
The data can be filtered by target groups, regions or ad types, providing a structured view of all campaigns. jpc thus has a reliable basis for managing and optimising its digital advertising measures.
„Thanks to the visualisation in Power BI, we can now draw conclusions from data that was available to us but was not informative. It is also a top priority for us to ensure the security and integrity of our data. We are happy to have a reliable and trustworthy partner at our side with the Data Analytics team.“
Markus Müller
Marketing Manager, jpc
With the new BI solution, jpc was able to significantly improve the analysis quality of its campaigns. Instead of fragmented data, all relevant KPIs are now available in a centralised, filterable environment.
This saves time, creates transparency and improves decision-making in digital marketing. The solution is also future-proof in terms of data protection and meets jpc's high security standards.
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