Consulting

Data strategy for businesses: From data chaos to a robust roadmap

A data strategy sets out how a company will use its data in future, who is responsible for this, and the order in which investments will be made. It answers the questions that need to be addressed before selecting technology: where is the business-critical data located, which use cases take priority, and which architecture is compatible with the existing system landscape.

The end result is a basis for decision-making, setting out prioritised areas for action and a roadmap that your company can actually implement.

The challenge

What data projects are based on fail without a strategy

The symptoms are the same in almost every company.
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Data silos

Information is scattered across ERP, CRM, specialist applications and file storage systems. Nobody has the full picture.

Conflicting figures

Two reports on the same issue produce two different results because the definitions and sources differ. This costs time and erodes trust at every management meeting.
Added to this is the effort involved: reports are produced manually, are prone to errors and are often already out of date by the time they are distributed. And individual tools are purchased without it being clear what purpose they serve. Every project starts from scratch.
It is rarely down to the technology. What is lacking is the common direction, to which the individual projects could contribute.
Strategy

What is a data strategy? needs to clarify

Every data strategy begins with five questions.

01
Which data is business-critical, and where is it currently stored?
02
Which use cases take priority, in terms of benefit and feasibility?
03
Who is responsible for data quality, definitions and access?
04

Which target architecture is best suited to the existing system landscape?

05
In what order should investments be made, and what brings benefits in the short term?

No clear direction yet for your data strategy?

During the initial consultation, we will assess your current situation and determine whether an assessment is the right next step.

The Data Strategy Assessment

For companies that have not yet decided on their general direction, we have a structured approach to help them.
01

Discovery and Scope

We clarify the initial situation, the parties involved and the scope of the review.
02

Analysis and interviews

We review data sources, systems and processes, and speak to the relevant personnel in IT and the business units.
03

Elaboration and derivation

We assess data maturity, design the target architecture and identify areas for action.
04

Review and vote

The results are fed into a shared loop before they are finalised.

05

Presentation and handover

You will receive the results to inform decisions made by senior management and the IT department.

What comes of it

an assessment of your data readiness
a target architecture that fits in with the existing system landscape
Prioritised areas for action, with reasons for the order
a roadmap with a clear sequence of steps
Quick wins that deliver benefits even before the first major project gets underway

Frame

The time required for an assessment depends on the number of source systems, the locations and the departments involved. We therefore set out the scope together during the initial meeting.

We have a team of data experts and consultants working on our side. On your side, we need senior management and IT as the commissioning parties, as well as subject matter experts from the relevant departments.

A 3D guide to data strategy, featuring the Data Strategy Assessment, Data Sprint and BI Project services
Strategy

When the assessment is suitable and when not

Fits, when several data projects are running in parallel without a clear end goal. Or when planned AI applications depend on the data set and nobody can say exactly why.

Doesn't fit, if the project has already been clearly defined. Anyone who knows what they want to achieve but simply does not yet have the data they need requires implementation. This is where the Data Sprint the right way.

That doesn’t fit either, when the real issue is reporting. If figures are available but are slow to come in, have to be entered manually or are inconsistent, the most direct route is via a BI project.

No clear direction yet for your data strategy?

During the initial consultation, we will assess your current situation and determine whether an assessment is the right next step.

Strategy

Why collana

Most management consultancies hand over a plan and then walk away before it is implemented. With us, the same teams then take charge of the implementation.
Strategy
Implementation
collana integrates the systems in which your data is generated, from Microsoft Dynamics 365 Business Central to specialist applications and e-commerce platforms. That is why we do not design a target architecture from scratch, but rather one that fits in with your existing landscape.
Our teams cover the roles required for this: data architects, data engineers, analytics engineers, BI consultants and ERP consultants. As a Microsoft Solutions Partner, we work in accordance with the manufacturer’s standards, drawing on our experience with Azure Data Services, Business Central, SQL and modern BI tools.
FAQ

Frequently Asked Questions On the data strategy

What is a data strategy?

A data strategy sets out what data a company uses, who is responsible for it, what architecture is required, and the order in which investments are made. It aligns individual data projects with a common vision.

Do we need a data strategy before we can get started with AI?

Not necessarily. A clearly defined AI use case can often be implemented using just a few carefully selected data sources. However, as soon as multiple departments, applications or data sources are added, it is the data infrastructure that determines whether the whole system can be operated and scaled.

How long does it take to develop a data strategy?

There is no one-size-fits-all answer to this. It would be irresponsible to quote a figure without knowing the circumstances. The amount of work involved depends primarily on the number of source systems, the locations and the departments involved. Following an initial discussion, we can outline the scope of work for your specific case.

What is the difference between a data strategy and a BI project?

A data strategy sets out the direction, responsibilities and architecture. A BI project uses this as a basis to implement reporting and dashboards. Anyone who already knows which key performance indicators they need can get started with BI straight away.

Do we need to recruit our own staff to develop a data strategy?

Not for the assessment itself. But for the subsequent operations, yes – at least in part. Anyone wishing to use data in the long term needs people within their own organisation who are responsible for definitions and quality. Exactly what roles these are forms part of the outcome.

Does collana only work with Microsoft technologies?

The focus is on the Microsoft platform, as that is where most of our customers operate. We also integrate systems from outside the Microsoft ecosystem as data sources, such as specialist applications, databases, e-commerce platforms and production data.

Ready for the Next step?

Not quite sure where your business stands on this issue? Then let’s sort that out first. During the initial consultation, we’ll assess your current situation and give you an honest opinion on whether an assessment is the right step or whether there’s a quicker way to achieve your goal.